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In 2023, Which Pets Are Ruling Social Media?

Mary Simpson
by Mary Simpson
August 3rd, 2023 11:46 PM


in 2023 which pets are ruling social media

With 430 million social media accounts in North America, pet parents are cashing in on “cute” as they race to achieve that coveted influencer status.


For anyone with a smartphone and an Instagram account, you’ll have noticed the shift in users and in profiles that are now looking a little dogged (pun intended). Yes, our pets have achieved an online presence and for some, it's proven quite lucrative.


In addition to studies that show viewing cute dog videos can decrease anxiety, increase happiness, and improve mental health, it's also an easy way to draw in followers (AKA consumers). I mean what better clickbait than the winsome face of a Yorkie or the comical antics of a kitten? Hmm… that may explain why I’m now following a ferret called Opal.


And when that holy grail of all things “dog” – the American Kennel Association (AKA) - has a section dedicated to how-to-make-your-dog-famous, you know this fun trend is starting to lean toward dare we say, phenomenon status.


So, who does it best? Let’s check out the top dogs (and cats) who scored big in the influential online world for 2023. Note size of "following" does matter.


Top Influencer

Pomeranian JiffPom leads the pack with a whopping 20+ million TikTok followers, 9.9 million fans on Instagram plus YouTube, Twitter, and Facebook devotees. Heck, in addition to his TV and movie credits, this 13-year-old Chicago native has even branched out to add merchandise to his repertoire. From his annual wall calendar to a line of JiffPom CuteLife products that can be found on your local Walmart shelves (think tiny plush toys and collectibles that will remind the Gen X crowd of that Beanie Baby frenzy) he’s becoming a marketing maven that’s fetching some pretty big bucks.


Next-in-Line Influencer

Nipping at the heels of JiffPom is Doug the Pug. Now, a dog with that type of mug brings a visual personality that’s instant click-bait for his 3.6 million Instagram followers. But Doug’s success at climbing the social ladder is what makes him such a draw. And he’s not shy about sharing pix of himself in the arms of Beyonce, Demi Lovato, Ed Sheeran, Shakira, or that smooch with Justin Bieber. Let’s not forget his cameo in Katy Perry’s 2017 Swish, Swish video… Like JiffPom, Doug’s social pull has resulted in his own line of merch including T-shirts, backpacks, pencil cases and dog toys.


Feline Follower

Chasing that winning vibe has to be Nala Cat with her award-winning 4.4 million Instagram followers. Seriously, this number caused Guinness World Records to rank her as the top cat on Instagram back in 2020. Based in Los Angeles, this rescue feline is also a busy girl on Twitter, Facebook, and even has her own newsletter. But it's when you have your very own cat food brand - carrying your name and image – available on Amazon, that you’ve def made the influencer list.


Think that furry clever clogs you share a sofa with could be the next JiffPom? AKC suggests you start with Instagram, TikTok and YouTube, study the competition and start building your pet’s presence on just one platform before expanding. And yes, the social part of all this means regular, daily posting, so be ready to devote the time needed to manage your pet’s new career while juggling his daily walks and you-time.

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Mary Simpson
Mary Simpson

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2016’s Most Popular Irish Dog Names for St. Patty’s Day

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Borador

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Cesar Defends Actions, Says Incident Blown Out Of Proportion

Cesar breaks his silence on claims of animal abuse while taping an episode for Cesar 911. The famous dog trainer sticks by his methods and believes the incident is being blown out of proportion. Last week, we told you that Cesar Millan was being investigated by Los Angeles County Animal Control over animal abuse allegations. It all stems from a clip from a recent episode of his show Cesar 911. In the clip, you can see a French Bulldog/Boston Terrier mix attack and bite a pig, resulting in a bloody ear. The self-taught dog trainer and TV star is speaking out over claims that he used the pigs as bait for Simon, a dog who had a past of attacking pigs. Millan says the investigation and allegations are unfounded, and that opponents of his methods are blowing the incident out of proportion. In an interview with People magazine, Cesar states that while he understands why people are upset, he says that there was no crime. “This is what I love about America,” he said. “In America, animals have rights to a certain extent. And when somebody complains about it the law enforcement have to come and supervise. They do it to everybody and they’re doing the right thing.” And Sandy, the owner of Simon, is also backing Cesar on the issue. She says that meeting Millan was the best thing that’s happened to her and Simon, and she’s grateful for all his help. “I feel so blessed to have had Cesar’s help and it upsets me profoundly that people have mischaracterized what really happened,” says Sandy. “I have a brand new life with Simon and having Cesar’s help made the difference. It’s the best thing that ever happened to Simon and I.” No charges have been laid at this time, but we’ll keep you posted on any developments. [Source: People]

Pets’ Bad Eating Habits Cost $4.2 Million at the Vet in 2015

Dogs and cats often eat things they’re not supposed to – and we pay for it. Medical insurance provider Trupanion releases a report explaining how foreign body ingestion is on the rise. From socks to your slippers, pups and dogs will gnaw on practically anything they deem toy-worthy, even if it’s at the cost of furniture. When my furry child was introduced to our home at a few weeks old, for example, she used our wooden chair legs as her personal chew toy for a while. Thankfully, she never got hurt whilst chewing on the wood, but many dogs who find their own chew toy have had to receive medical treatment as a consequence of their poor snacking habits. Pet insurance company Trupanion recently released a report about the costs of pets chewing and/or eating things they shouldn’t. Related: 10 Ways To Be a Responsible Pet Parent When pets swallow something they shouldn’t and you rush them to the vet for help, it’s called foreign body ingestion and it’s one of the most frequent medical insurance claims Trupanion receives. The company has paid over $4.2 million towards pet owners’ vet bills for it and it seems to be steadily increasing over the years. Last year, Trupanion paid almost 10 percent more claims related to foreign body ingestion than in 2014. According to the report, Trupanion sees this kind of medical emergency more frequently with young cats and dogs less than three years old. Have said that, pets over 8 years old that have this emergency has increased slightly, accounting for almost 10 percent of the cases the medical insurance provider has paid. The highest foreign body claim payout came from a dog in California who needed treatment for a small intestine tear caused by a bone… something we associate with dogs. Trupanion paid over $21,000 in order for this dog to receive the medical treatment needed. This makes me think twice about giving my dog anything she can chew for several hours (or even days) at a time. What if I’m not there when she suddenly chokes on something I thought was harmless? It’s a scary thought. The report also states that a few dog breeds seem to ingest foreign objects more than others. These include Doberman Pinschers, Bernese Mountain Dogs and Goldendoodles (a Golden Retriever and Poodle mix). The worse part is that dogs who have been treated for foreign body ingestion are actually 33 percent more likely than cats to repeat the act – talk about not learning from your mistakes! Related: All About Goldendoodles Cats are also not immune from this rising issue. While they make up less than 10% of Trupanion’s total foreign ingestion related claims, they generally cost a lot more because of what they usually ingest. While dogs can bite into plastic or rubber, cats usually play with things like string, yarn and wire which is much more dangerous, as it can become entangled in their organs. Their treatment costs are nearly $2,000 annually. Better stick to catnip! When you find out that your pet has ingested something they aren’t supposed to, get them to the nearest vet as soon as possible in order to limit the amount of internal damage and cost associated with it. The longer they have the object in their systems, the further it travels. An object caught in their mouth, for example, costs anywhere from $100-$900. In the small intestine, the cost skyrockets from anywhere between $800 to $6,000. Worse, if your dog experiences complications like infection and sepsis, it can cost even more – from $2,000 to over $10,000. To save yourself the gut-wrenching fear and guilt of seeing your poor dog on the veterinarian table, be vigilant when your dog is eating a treat (like a bone), and buy toys that cannot be broken up into smaller parts.

Miranda Lambert’s MuttNation Pet Accessories Hit a High Note

Are you a little bit country? Check out MuttNation, Miranda Lambert’s new pet line! These products feature vintage-inspired materials, and plenty of denim and leather, and proceeds go to a good cause. What do you get when you mix a country music superstar, Petmate and a common love of animals? MuttNation products, that’s what! Petmate and country singer Miranda Lambert have teamed up to create a new line of pet products called MuttNation. Better yet, every purchase will help fund rescue and adoption programs at MuttNation Foundation, an organization created by Miranda and her mother Beverly Lambert back in 2009. Related: Shelter Spotlight: Save Our Scruff Miranda has always had a big heart for helping humans and dogs alike. When she was in her teens, she often volunteered at the Humane Society of East Texas and that eventually lead up to adopting Delilah. This, in turn, led her to create “Cause for the Paws”, a yearly fundraiser which is already in it’s eighth year!

Coming Soon: Beetl, The Poop-Picking Robot

We love our dogs. SO much so that we’re willing to follow behind them and pick up their crap. Literally. So how excited are we that Beetl Robotics has a robot that will pick up your dog’s poop in your yard in the works? (Spoiler: VERY excited!) The worst part of dog ownership is the crappiest. Yes, it’s picking up after their poop. Or at least it should be–if you’re being a good human and picking up your dog’s poop that is. Still, it’s a job no one really relishes. (And we’re sort of worried if they do.) That’s why we are super excited about a new Roomba-esque robot created by and named Beetl that will roam your yard looking for the dropped deuces and scoop them up for you. Like magic. Or, at the very least, like a modern-day (it is electronic, after all) Dog Poop Hunter. That’s right! The Beetl will go roving about your yard, looking for perilous piles of poop and then scooping it up as if it’s its job. Well, it IS its job, actually, and the super claw picks poop up so you don’t have to. It uses high-tech computer vision and a camera to roam your dog’s territory and seek out and destroy poop!

Cumberland Slider

Cumberland Slider General InfoBecause Cumberland Slider Turtles are related to the Red Eared Slider Turtle, they make great pets, and when it comes to their care requirements, they need the same things that Red Eared Slider Turtles would.The differences between the Cumberland Slider and the Red Eared Slider include where they are found and their color (Cumberland Sliders are more yellow, as well as lighter in color, than Red Eared Sliders, and they don’t have the distinctive “red ear” either).Cumberland Sliders make great pets.Native Habitat

Top 10 Cutest Dog Breeds

If you needed something to brighten up your day, you’ve come to the right place. Get ready to feel all sorts of warm and fuzzies with our cutest dog breeds picks. If these pups don’t melt your heart, then you might not have a heart at all! Consult a doctor!

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